4MAT 4Business

4MAT Training Programs and Tools

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4MAT® Trainer Certification Path
Roll over the images to choose a 2-day or 3-day training program.
2-day Training + 1-day Training = 3-day Training

4MAT® Trainer Certification Week
3-day live course

November 12 - 14, 2014 | New Orleans, LA
Tuition: $1,950
Early Bird: $1,750 by October 15
Early Bird Code: TRAINER2013

Become certified to teach 4MAT within your organization in four days!

Trainer Certification Week certifies you as a 4MAT Designer to train 4MAT within your organization using 4MAT licensed products. The first two days, you will immerse yourself in our Advanced Instructional Design course where you will gain a deeper understanding of the 4MAT model. The next day, you will practice teaching the core concepts of 4MAT, preparing you to lead 4MAT instructional design course within your organization.

This course is for you if:

  • You see the value in establishing yourself as an expert in brain-based learning design

  • You have colleagues that would benefit from learning how to apply 4MAT and you are looking
    for a cost-effective way to do this

  • You want to create a common language of learning that will enhance collaboration, improve results
    and accelerate design time

  • You would like to have full access to a host of 4MAT facilitator tools that target coaching, leadership,
    teaming and sales skills

4MAT Clients

Register by October 15 and receive
$200 off your tuition.

Use Early Bird Code
TRAINER2013 at checkout.

Enroll Today

Jeanine O'Neill-Blackwell
Hosted by Jeanine O'Neill-Blackwell
President/CEO, 4MAT 4Business®
  • » what you will learn
  • » location + travel
  • » course schedule
  • » course materials
You will learn how to:
  • Guide others in defining clear, measurable learning outcomes

  • Effectively coach and assess the instructional designs of others

  • Help others define the big idea or “concept” of their learning design

  • Design techniques to guide others through incorporating right-brain strategies in their instructional design

  • Apply strategies for encouraging participants to “stretch” from their dominant learning style

  • Facilitate the Advanced Instructional Design program step-by-step using the materials provided

  • Facilitate 4MAT training for different audiences in different formats (one-hour, ½ day, full-day or 2-day+)

  • And much more ...
Get inspired. Meet us in New Orleans.

Tap into your creative mode.
Unleash your creativity in a learning environment that combines the inspiration of compelling art and architecture with the tranquility of centuries-old oak trees.

Training Location.
New Orleans Museum of Art
1 Collins Diboll Circle
New Orleans, LA 70124
(504) 658-4100

Hotels: Experience the French Quarter.
It’s easy to see nothing more than the inside of a hotel conference room when you travel. Music, food, art, history – it’s all here.

Courtyard Marriott – In the French Quarter

Getting from the Airport.
You will fly into the New Orleans airport. Taxi fare from the airport to the French Quarter is an estimated $35.

Shuttle transportation daily to and from the Courtyard Marriott directly to the training workshop location will be provided.


I can help. Email Helen Williams at helen@4mat4business.com

Helen Williams

New Orleans
City Park
Course Schedule:

You’ll create your next instructional design using the 4MAT model. We’ll do it the old fashioned way – on paper. And, we’ll set you up with our web-based training design software, 4MATion®. You’ll leave with a deep understanding of what it takes to create transformative learning.

Day One: 9 am - 4:30 pm

  • Assess your design and refine

  • Integrate right-brain strategies to increase retention

  • Assess your design strengths in engaging all four styles

  • Identify what each learner needs in a learning experience

  • Create a 4MAT-based instructional design using the 8-step blueprint

  • Expand your inventory of activities and teaching strategies to reach all learn

  • Apply current whole-brain learning methods to increase learning retention

  • Include brain-friendly strategies into your design: stories, images and metaphors

Day Two: 9 am - 4:30 pm

  • Build your Learning Action Plan

  • Learn to identify the “concept” which engages your audience

  • Use the “6 Points” to assess and improve your designs before you deliver

  • Follow the 8 Steps to Design and create an instructional course using your content

  • Identify measurable outcomes that will deliver the desired performance result

  • Use the Strategy Checker and assessment rubrics to assess and refine your design

  • Use 4MATion, a web-based instructional design tool which offers in-the-moment learning support, to create your design

Day Three: 9 am - 4:30 pm

  • Interactive review of key course content to prepare you to deliver

  • Preparing you to respond comfortably to frequently asked questions

  • What to assess when coaching the instructional design of others

  • Practice in delivering key content in small groups of 2-3 with support from your peers
  • Further practice on content of your choice

  • Build your action plan for launching 4MAT

  • Experience of 4MAT 4Coaching®, 4MAT 4Delivery®, 4MAT 4Leadership® and the suite of assessment tools available to you as a Certified 4MAT Trainer®

4MAT Advanced Training Design Course Materials:
  • Facilitator and participant guides

  • PowerPoints presentation files

  • Activity materials to facilitate 4MAT training

  • 4MAT Training Design Kit – everything you need to create a design

  • Successful Meetings tool – use this to plan your next meeting

  • 4MAT Hemispheric Mode Indicator® training assessment

  • 4MAT Learning Type Measure® training assessment

  • ASTD (American Society for Training and Development) Press bestseller, Hold On, You Lost Me, Use Learning Styles to Create Training that Sticks by Bernice McCarthy and Jeanine O'Neill-Blackwell

BONUS: FREE One-year subscription to 4MATion®


4MATion® is a web-based tool which guides you step-by-step through designing your courses using 4MAT. (Value: $299)

How It Works:

  1. Input your outcomes
    You will define four critical learning outcomes that will guide the training design process. The 4MAT Design Wizard will help you choose the most powerful training activities based on your outcomes.

  2. Follow the 10-step wizard
    The Design Wizard leads you step-by-step through creating a 4MAT brain-based training design. When you are complete, you will have a 4MAT “Wheel” that overviews the design and a detailed leader guide complete with attached files such as PowerPoints.

  3. Import training activities from the Activity Bank
    As you begin to choose training activities, you can access the 100+ activities included in the 4MAT Activity Bank. With a single click, 4MATion will import the activity details, facilitator script and materials needed directly into the training design and leader guide you are building.

  4. Get help and inspiration 24/7
    For each step in the design process, you can access help and education features including training design tips, examples of training activities and on-demand train-the-trainer videos.

  5. Build your own customized, printable leader guide, as you design
    When you complete the 10-step wizard, you will also develop a printable Leader Guide which includes an overview, learning outcomes and step-by-step facilitator notes. You can import images, choose fonts and customize, as you like.

  6. Assess your design
    After you complete your training design, you can use the 4MAT® Assessment Checker to assess each training design step. You can also invite others to share feedback.

  7. Attach related files – including PowerPoints, images and handouts
    You can upload other file documents for storage in the web-based library. This makes organizing training materials easy and accessible from anywhere.

  8. Access your 4MATion Library from any Internet connection
    Using your unique username and password, you can access your training materials from any computer with Internet access.

  9. Share your training
    The 4MATion Training Library stores and protects all of your training designs. You determine who can view your work. If you work with a team of designers, a group Training Library can be created for shared training design access.