I just finished reading Jeff Jarvis’ book, What Would Google Do? Jarvis does a great job of moving the learner from passive reader into engaged learner by asking questions. What Would Google Do? has us ponder what we might learn from history’s fastest growing business. Jarvis suggests that involving your audience in the creative process is a key element of the success of Google.
Communities exist within your company and within your customer base. They exist to facilitate their mutual interest(s). The question isn’t how to create (learning) communities, the question is how to help them do what they are doing better. What forum can you provide that makes connecting and learning more accessible. 1
Questions to ponder:
How can we enable stakeholders to talk, share what they know, support each other, create together?
How do we synthesize all the content “out there”? How do we make it easily findable?
How do we create the ability to “mash-up” content and customize it, as needed?
How do we involve our audience in helping us create content?
How are you involving the learner in the creative process? What tools are you providing for the learner community to connect, share and create with? Would love to hear from you.
1Jarvis, Jeff. What Would Google Do? New York, NY: Harper Collins, 2009.