Perceiving Preferences in the 4MAT Learning Styles Model: Perceiving and Processing

Two primary actions define learning: perceiving and processing. The 4MAT Learning Type Measure assesses individual learning style preferences for taking in and making meaning of new information.

  • Perceiving refers to the act of taking in information through our senses
  • Processing refers to how we make meaning of that information

By this definition, when we read an email, sit in a meeting, or talk to colleague, you are learning.

How do you prefer to take in information?
Some of us prefer to take in information experientially. “Feelers” enjoy being immersed in an experience. Feelers take in information from an “inside” place. They rely heavily on their own experience and intuition. They prefer to be personally involved in a learning experience. You will see these preferences in action in a classroom situation. Feelers like to hear and share stories. They enjoy dialogue and group activities. Are you a feeler?

Other learners prefer to take in information intellectually. “Thinkers” prefer to read, research, or learn from an expert source. Thinkers prefer to take in information from an “outside” place. They enjoy structured, well-organized presentation of information. You will see these preferences in action in a classroom learning situation. Thinkers prefer well-researched data, concepts and organized lecture. Are you a thinker?

Source: Engage, The Trainer’s Guide to Learning Styles (Wiley 2012)

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4MAT is one of the most widely used instructional formats in the world, with years of proven success in both corporate and learning institutions. 4MAT teaches you how to identify the styles of learning and implement the best methods to reach those styles. Our programs show you how to work most effectively with all types of learners. When everyone understands and participates collaboration and productivity soar.

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